La Super Bowl se disputará el domingo de la próxima semana, y las cadenas de televisión y agencias publicitarias preparan para hacer la mayor recaudación por publicidad del año. Con una media de 111 millones de espectadores en EE.UU, los anuncios de la final cuestan en torno a los 4 millones de dólares.

Que RIM quiera gastarse esa cantidad para promocionar BlackBerry 10, después de presentarlo el próximo miércoles en Nueva York, es lógico, aunque el precio sea desorbitado. Pero quizás les sirva para ganar tracción en EE.UU, uno de los principales mercados que siempre ha tenido la compañía canadiense.
Baltimore Ravens vs San Francisco 49ers. Será un buen partido. Y entre medias, actuación y anuncio de RIM. No pinta mal el domingo que viene.

January 25, 2013 – Today Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM)confirms that BlackBerry 10, its new mobile computing platform that will power the next generation of smartphones and tablets, will be featured in a commercial during Super Bowl XLVII.

This confirmation kicks-off a week of worldwide launch activity for RIM's BlackBerry 10 platform, along with the first two devices to run on the new platform. These activities are part of a broad integrated marketing campaign to support the global rollout of BlackBerry 10. In addition to the 30 second commercial during the Super Bowl that will air in both the U.S. and Canada, BlackBerry will be integrated into a number of pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.

"A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," said Frank Boulben, Chief Marketing Officer, Research In Motion. "BlackBerry has 30 million social media fans, and we're looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves."